GreenMinds

GreenMinds: Green Education for VET and small enterprises

GreenMinds main objectives which are planned to be achieved till 01-11-2023, are:

• To promote the significant importance of environmental awareness and practices and the adaptation of relevant Corporate Social Responsibility (CSR) by SMEs.

• To develop an open and accessible online “Green Social Network” platform for VET organisations to network, communicate and enhance their environmental CSR activities.

• To address and map the current needs and requirements of SMEs, concerning their environmental CSR activities.

• To provide SMEs with insight into critical CSR tools and information to support their work.

• To create a CSR Green “Bible”, a detailed step-by-step guide providing insight on the best environmental CSR strategies, targeted for SMEs.

• To assist our target groups, by providing an appropriate framework and communication methodology for CSR adaptation practices.

• To assist VET org.s in examining issues in a new perspective and support initiative-taking.

• To enhance green business opportunities among SMEs through the networking element provided by the online platform.

• To facilitate knowledge exchange and environmental awareness.

• To nurture and strengthen team morale by developing an online community of users for interacting, changing ideas and sharing their common concerns.

Climate change, environmental issues and sustainability are topics of significant importance in the modern world. By halting global warming and mitigating its impact, Europe hopes to become the first climate-neutral continent by 2050. With Europe’s latest development policy, namely the Green Deal, there is a great expectation and movement towards circular economy and bioeconomy. At the same time, companies’ actions have a major impact on citizens’ lives in the EU and around the world and EU citizens expect from businesses to be aware of their positive and negative effects on society and the environment. Consequently, companies are obliged to handle and minimize any negative consequences they may cause, and this obligation is commonly known as Corporate social responsibility’ (CSR). For decades, an increasing number of large entities are acting on CSR activities, however, only in the last years, public attention and government actions to promote CSR have begun to concentrate on the majority group of SMEs. The growing knowledge of climate change and its causes, demands that businesses consider environmental impacts across their value chain while, the 2030 Agenda for Sustainable Development and adoption of the United Nations Sustainable Development Goals (SDGs) in 2015 now guide the world’s approach to sustainable development.

Target groups

The project is addressing young learners from partner’s organisations and from the early stages of the project all partners will disseminate in at least three VETs from their countries, by introducing them to the aims and scope of the partnership. The VETs can be retrieved by the partner’s network or as a result of dissemination activities, such as online advertising. The aforementioned participants will be involved at all stages of the project’s implementation. During the holistic HR content creation (PR1) VETs learners will be called to respond to a questionnaire while, later in the project, the approached VETs, upon their willingness and availability, will become the users of the online platform that will be developed (PR2). At the final stage of the project’s implementation, the activity of the VETs of the platform will be tracked, always in accordance to all GDPR regulations, and a downloadable Handbook for CSR Activities will be developed and provided to all VETs through the platform (PR3). GreenMinds’ partners will also contact organizations related to CSR, corporate sustainability, and VET- related associations and chambers to meet the project’s requirements. Following the completion of the platform, the partners will be responsible for engaging additional relevant participants from the target communities through specially planned distribution activities. More specifically, by addressing to national VET-related associations, such as DVET Italy and others in Poland. The project aims to be as inclusive as possible. Its digital existence, as an online material, platform, and tool, among other things, serves to maximize impact and scope. The website, which will be available in all consortium partners’ official languages as well as English, will be accessible to a large number of users. As all the different Project Results of the project are distinct components of the final version of the key deliverables, the platform, participants from all partner countries will be involved in different phases of its shaping, development, and implementation. The partners will be responsible for engaging relevant participants by utilizing their networks, social media, and maximizing the outreach of dissemination activities. Furthermore, contact with relevant organizations, stakeholders, and policymakers can ensure the best possible outcomes and confirmation of the desired effect.

GreenMinds benefits will be:

• To promote the significant importance of corporate environmental awareness and practices and the adaptation of relevant CSR activities by VETs.

• To address and map the current needs and requirements of VETs, concerning their environmental CSR activities.

• To provide VETs with insight into critical CSR tools and information to support their work.

• To create a CSR Green Book for VETs, a detailed step-by-step guide providing insight on the best environmental CSR strategies, targeted for VETs.

• To assist our target groups, by providing an appropriate framework and communication methodology for CSR adaptation practices.

• To assist VETs in examining issues in a new perspective and support initiative-taking.

• To enhance green business opportunities among VETs through the networking element provided by the online platform.

• To facilitate knowledge exchange and environmental awareness among VETs.

Code 2021-2-PL01-KA210-VET-000047944